Bundling! Fact or Fiction?

Set a price point for your package that is less than buying each of the combined items separately.

Special combination packages

• Increase your average revenue per sale  
• Increase sales volume
• Boost customer loyalty
• Increase customer referrals

By rotating different products in and out of your packages, you can keep the message fresh and build valuable momentum!

Packages motivate on multiple levels

• a special price, those looking to save money
• Saves time, one stop shop
• Ease of ordering or buying
• Very convenient, one call does it all

Large businesses and national service providers have been using the bundle for years, it is a winning strategy that locally owned and operated small businesses can deploy as well; with great success.      

Bob Leduc 2004 http://BobLeduc.com
RelyLocal can highlight your bundle through our unique LOCAL focus! Ask me how! 

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Making Local Business Everyone's Business!

Online Advertising! What Is It?

Simply put online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.

Examples of online advertising include:

       Ø   Contextual ads

       Ø   Banner ads

       Ø   Blogs

       Ø   Rich Media Ads

       Ø   Social network advertising

       Ø   Interstitial ads

       Ø   Online classified advertising

       Ø   Advertising networks

       Ø   E-mail marketing

An Ad server delivers most of these types of ads. Research has proven that online advertising has given results and is growing business revenue. Prediction says there will be $34.5 billion spent in the US for online advertising for the year 2012.

Ad serving describes the technology that places advertisements on web sites.  An ad server is a computer server, specifically a web server, to serve ads, count them, choose the ads that will make the website or advertiser the most money, and monitor advertising campaigns.

Wakolbinger, Lea. "The Effectiveness of Combining Online and Print Advertisements

Jupiter research

Rely Local is not an Ad Server. We are people working for you in your community! How does this help you? Ask me! 

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Making Local Business Everyone's Business!

Advertising Without Results! What Went Wrong?

The ultra-importance of a focused high impact headline!

People pick out what they wish to read by headlines. Headline writing is a true art form, if done correctly it will highlight the interest your ad is trying to create. If the wrong headline is used your target prospects will slip rite by and never see your message. 

ü  Why did it not seem to work

    ü  Why did our advertising fail

    ü  Why can we do different this time

We advertise all the time but do not see returns from our advertising that would make the investment pay off. Prospective customers will turn cold to what your ad is saying when the headline misleads them.

Do not through the baby out with the bath water!

Keep the ad or promotion: just change the headline until you get one that better attracts your targeted customers!

    ü  A headline can draw in your target market or cause them to pass you by

    ü  Make it worth their while and let the headline show it

    ü  They will never know it unless the headline or picture tells them

Scientific Advertising by Claude C. Hopkins

RelyLocal is a headline for your locally owned business promotion! Be proud to be LOCAL!

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Making Local Business Everyone's Business!

Customer Hesitation! Can Advertising Help?

It is human nature for people to put more energy into avoiding potentially missing something rather than actively pursuing something new to obtain. Potential customers will desire what you are selling even more if you highlight what will be lost if they do not buy now.

Options for a Call to Action Message

1 Give away margin

Ø Act now & save!

Ø On sale now!

Ø Sale! Sale! Sale! 

2 What will be lost

Ø Act now before prices go up!

Ø Act now before their gone!

Ø Only while supplies last!

Customers want to do business with you in order to experience the benefits your business offers.

Benefit, Benefit, Benefit!

After describing, the benefits that will be gained today point out the benefits to be lost tomorrow.

People fear loss more than they desire gain¹.

Have a surprise ready for potential customer that you can present just before the close:

Ø Something unexpected

Ø Some type of a bonus

Ø Some kind of a gift or perk

¹Copyright 2004 Bob Leduc http://BobLeduc.com

RelyLocal will effectively put your call to action message out to your LOCAL target market! Ask me how!  

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Making Local Business Everyone's Business!

Advertising! Size Matters!

Smaller ads get higher energy responses and more attention than longer ads do!

WHAT?                                 REALY?

By reducing the volume of content contained in your advertising, you will be able to lower the expense accrued during the run of an ad! By lowering the cost of each ad, you can now employ more advertising spots! This does a better job of playing the numbers game¹ and increasing the returns for you adverting investment. 

Here is a way to test this:

ü  Pull out you most successful ad you have ever ran

ü  Make the message brief so it fits on a postcard

ü  Tie it to a specific message so it can be tracked

ü  Mail the postcard out to you identified target market

People read postcards when the message is short. This test will be a low coast investment that can increase effective visits to your website and generate prospect leads.  

¹the more qualified prospects you can touch the better you will do

Rely Local has a truly low cost high return advertising platform that can work for you! ASK ME HOW!

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

 Making Local Business Everyone's Business!

Advertising Ways or Woos?

When to Try Something New

The easy answer is you should always try new methods of getting noticed! Continually test new advertising ideas and use some of the time-tested attention getting methods that you have never tried.

Here are some of the objection I hear do any of these sound like you?

    Ø  Our ads work why should we change

    Ø  We have always done it one way why should we try something new

    Ø  What we do works fine

    Ø  What we are doing now has always worked

    Ø  We are so busy right now; we do not need to advertise

    Ø  Things are so tuff right now we can’t afford to advertise

Guideline for Success

A guideline is the 80/20 method, place 80% of your advertising investment into what has always worked for you and 20% on new ideas you have never tried before. Businesses that use this method regularly experience growth no matter what season it is or what the economic conditions are. 

Rely Local is a method one you have never tried. Ask me how to get started! It will be the best use of your 20%!   

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

 Making Local Business Everyone's Business!

Effective Advertising Methods! The WOW Factor!


Here are some the top things to keep in mind when you create ads, web sites and other promotional tools.

Ø  Customers buy the experience your products & services create

Ø  People make buying decisions based on emotion

Ø  Prospects become customers in order to feel a certain way after they buy

Ø  A picture is worth a thousand words

Ø  Words can create a mental picture

Ø  Using WOW words will make the picture emotional

What are your WOW words?  

Examples:

astonishing, breathtaking, eye-popping, mind-blowing, mind-boggling, shocking, startling, stupefying, surprising, wondrous, breathtaking, electric, elevating, exciting, exhilarating, gladdening, inspiring, intoxicating, invigorating, quickening, rousing, simulating, stirring, thrilling, uplifting, vitalizing!

Be flamboyant! Use WOW words to highlight the feelings that people will have after buying your products or services!


The WOW factor will intensify a prospects desire to have your products and services. You can motivate them to buy NOW rather than later!


Allow Rely Local to shock your advertising to a completely new level! Ask Me How! 

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

 Making Local Business Everyone's Business!

Attitude is Everything!  What is Your Advertising Attitude?

Measuring the return you receive from a marketing investment, will make or break your successful advertising attitude! Here are 3 common attitudes. Which option best fits your business?   

  

Option 1: Very positive

      ü  Measures and track the ROI¹ of all their advertising investments

      ü  Your campaigns deliver good returns that can be improved over time

      ü  Your organization understands its investment because there is solid information to support it

Option 2: Natural position

      ü  You calculate ROI¹ on some investments, but not all time

      ü  You have only a general idea of how your investments perform

      ü  You can’t pinpoint the exact return you’re generating

      ü  In tough times, you cut you advertising budget

Option 3: Outlook is poor

      ü  You don’t measure the performance of any of your investments

      ü  Your company isn’t sure what does or doesn’t work

      ü  You struggle to meet goals

By focusing on ROI¹, you can help your company move away from the idea that advertising is a fluffy expense that can be cut when times get tough. This is a dangerous move since advertising is an investment to produce revenue.

¹Return on investment is a measure of the profit earned from each investment. Like the “return” you earn on your bank account, it is calculated as a percentage.

Boost your advertising attitude to the next level! With Rely Local! Ask Me How 

Curtis Schoppers…    Sr. Account Executive 

(507)261–3697   www.relylocal.com/rochester-minnesota        

Making Local Business Everyone's Business!

5 Steps to Define Your Target Market!

Defining your business' target market is absolutely critical to any small business. Everything you do in your advertising, public relations and networking will depend on who your target market is.

Step 1: Ask yourself some questions to get started

    ü  Does gender or age help define your potential customers?

    ü  How about what do they do for a living? Or income level?

    ü  What about family size or kids in the household?

Step 2: Get specific

    ü  What other aspects of your potential customer’s lives matter?

    ü  How does your target market compare?

    ü  How can you get more specific with them?

Step 3: Keep your mind open to any information

    ü  Who/what influences your customers to buy and how do they prefer to buy? 

    ü  Why should customers choose you and not your competition?

Step 4: Identify Your Ideal Client

ü  Do they like to use coupons or shop on certain days?

ü  Do they tend to act at the last minute?

ü  Who is that most profitable type of customer and do they value your service/product?

Step 5: Determine their profitability to your business

    ü  Which type of clients will make you the most money or bring you joy?

    ü  Which type of customer will refer business to you?

    ü  Where are these types of clients?

Making decisions on your marketing and advertising without fully defining your target market could be detrimental!

Your target market uses the internet, let Rely Local help you feel confident that when they look online your business is what they see! Ask Me How!  

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

 Making Local Business Everyone's Business!

The Advertising Minute

Marketing Strategies Where to Start! 

Business owners often rely heavily on their instincts when making business decisions. This is important however, it may not provide all the facts needed when it comes to result oriented marketing. A strategy will help you in define marketing goals and develop activities to achieve them.

Your Unique Selling Proposition sets you out from the rest, do not try to develop a marketing plan without one.

Describe your company's unique selling proposition (USP)¹

v  What makes you unique in your market?

v  What makes you more valuable in the market?

v  What makes you more visible in the market? 

Using a powerful USP is the driving force that builds your business success.  Build your USP and use it to optimize your marketing materials for maximum results.

Example: Dental Industry

v  Pain - Many people do not like to go to the dentist because of the pain and long wait.

v  USP - "We guarantee that you will have a comfortable experience and never have to wait more than 15 minutes" or you will receive a free exam."

What methods of marketing are going to outline your overall strategy?

Examples

v  Advertising

v  Internet marketing

v  direct marketing

v  public relations

¹Unique - clearly sets you apart from your competition, positioning you the most logical choice.
  Selling - persuading another to pay money for a product or service.
  Proposition - a proposal or offer suggested for acceptance.

Rely Local can put your USP on the front line of your overall marketing strategy! Ask Me How!

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Doing business without advertising is like winking at a girl in the dark,

you know what you are doing but no one else does!