The Advertising Minute

Where to Focus Your Business's Advertising Dollars in 2012!

Where do people get information about local businesses? The answer may surprise you! According to a 2011 survey conducted by Pew Research Center, The internet has become the source that people most rely on for material about the local business scene.

The Internet is settling in and getting all comfortable in its new role as the reliable, go-to source for people looking for news and information about local businesses.

58% say they rely most on the internet, including

v  search engines - 38% rely on them

v  specialty websites - 17% rely on them

v  social media - 3% rely on social network sites

31% rely most on newspapers, including

v  printed newspapers - 26% rely most on that

v  newspaper websites - 5% rely on them

23% rely on word of mouth from family and friends

8% rely on local TV, either broadcasts or the websites of local stations

5% rely on local radio¹

Survey findings; offer a wealth of information for small business owners who need to know where to advertise to generate more business, and this report points directly to the Internet!

NOTES

¹The figures for these sources listed exceed the total because respondents were allowed to give multiple responses.

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Doing business without advertising is like winking at a girl in the dark,

you know what you are doing but no one else does!