Customer Hesitation! Can Advertising Help?

It is human nature for people to put more energy into avoiding potentially missing something rather than actively pursuing something new to obtain. Potential customers will desire what you are selling even more if you highlight what will be lost if they do not buy now.

Options for a Call to Action Message

1 Give away margin

Ø Act now & save!

Ø On sale now!

Ø Sale! Sale! Sale! 

2 What will be lost

Ø Act now before prices go up!

Ø Act now before their gone!

Ø Only while supplies last!

Customers want to do business with you in order to experience the benefits your business offers.

Benefit, Benefit, Benefit!

After describing, the benefits that will be gained today point out the benefits to be lost tomorrow.

People fear loss more than they desire gain¹.

Have a surprise ready for potential customer that you can present just before the close:

Ø Something unexpected

Ø Some type of a bonus

Ø Some kind of a gift or perk

¹Copyright 2004 Bob Leduc http://BobLeduc.com

RelyLocal will effectively put your call to action message out to your LOCAL target market! Ask me how!  

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Making Local Business Everyone's Business!