The Advertising Minute

Maximizing Your Advertising Dollars

Advertising can be very expensive, but that does not mean you have to spend a fortune to promote your business. Try stretching your ad dollars with these tips¹

1.       Set Advertising Goals What is your objective?

Examples

Ø  Do you want to generate leads?

Ø  Do you want to use your advertising to building long-term relationships?

Ø  Do you want to generate one-time sales?

2.       Clarify Your Message whether you are considering print, media or Internet advertising

Keys to success

Ø  Grab your prospects’ attention!

Ø  Show not tell, a picture is worth a thousand words!

Ø  Don’t make them think, keep it simple!

3.      Prompt Action What is the action you want your ad to prompt?

Examples

Ø  Do you want people to visit your web site?

Ø  Do you want them to call you for an estimate or an appointment?

Ø  Do you want them to come to your store?

Ø  Do you want to get their information so you can market to them?

What role does advertising play in your plans to grow your business in 2012?

Additional techniques to help you to segment your audience are available at my blog http://theadvertisingminute.blogspot.com/

¹www.allbusiness.com

Rely Local can help you advertise more effectively with bang for your buck! Ask me how

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Doing business without advertising is like winking at a girl in the dark,

you know what you are doing but no one else does!