5 Steps to Define Your Target Market!

Defining your business' target market is absolutely critical to any small business. Everything you do in your advertising, public relations and networking will depend on who your target market is.

Step 1: Ask yourself some questions to get started

    ü  Does gender or age help define your potential customers?

    ü  How about what do they do for a living? Or income level?

    ü  What about family size or kids in the household?

Step 2: Get specific

    ü  What other aspects of your potential customer’s lives matter?

    ü  How does your target market compare?

    ü  How can you get more specific with them?

Step 3: Keep your mind open to any information

    ü  Who/what influences your customers to buy and how do they prefer to buy? 

    ü  Why should customers choose you and not your competition?

Step 4: Identify Your Ideal Client

ü  Do they like to use coupons or shop on certain days?

ü  Do they tend to act at the last minute?

ü  Who is that most profitable type of customer and do they value your service/product?

Step 5: Determine their profitability to your business

    ü  Which type of clients will make you the most money or bring you joy?

    ü  Which type of customer will refer business to you?

    ü  Where are these types of clients?

Making decisions on your marketing and advertising without fully defining your target market could be detrimental!

Your target market uses the internet, let Rely Local help you feel confident that when they look online your business is what they see! Ask Me How!  

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

 Making Local Business Everyone's Business!