The Advertising Minute

Marketing Strategies Where to Start! 

Business owners often rely heavily on their instincts when making business decisions. This is important however, it may not provide all the facts needed when it comes to result oriented marketing. A strategy will help you in define marketing goals and develop activities to achieve them.

Your Unique Selling Proposition sets you out from the rest, do not try to develop a marketing plan without one.

Describe your company's unique selling proposition (USP)¹

v  What makes you unique in your market?

v  What makes you more valuable in the market?

v  What makes you more visible in the market? 

Using a powerful USP is the driving force that builds your business success.  Build your USP and use it to optimize your marketing materials for maximum results.

Example: Dental Industry

v  Pain - Many people do not like to go to the dentist because of the pain and long wait.

v  USP - "We guarantee that you will have a comfortable experience and never have to wait more than 15 minutes" or you will receive a free exam."

What methods of marketing are going to outline your overall strategy?

Examples

v  Advertising

v  Internet marketing

v  direct marketing

v  public relations

¹Unique - clearly sets you apart from your competition, positioning you the most logical choice.
  Selling - persuading another to pay money for a product or service.
  Proposition - a proposal or offer suggested for acceptance.

Rely Local can put your USP on the front line of your overall marketing strategy! Ask Me How!

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Doing business without advertising is like winking at a girl in the dark,

you know what you are doing but no one else does!