Online Advertising! What Is It?

Simply put online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.

Examples of online advertising include:

       Ø   Contextual ads

       Ø   Banner ads

       Ø   Blogs

       Ø   Rich Media Ads

       Ø   Social network advertising

       Ø   Interstitial ads

       Ø   Online classified advertising

       Ø   Advertising networks

       Ø   E-mail marketing

An Ad server delivers most of these types of ads. Research has proven that online advertising has given results and is growing business revenue. Prediction says there will be $34.5 billion spent in the US for online advertising for the year 2012.

Ad serving describes the technology that places advertisements on web sites.  An ad server is a computer server, specifically a web server, to serve ads, count them, choose the ads that will make the website or advertiser the most money, and monitor advertising campaigns.

Wakolbinger, Lea. "The Effectiveness of Combining Online and Print Advertisements

Jupiter research

Rely Local is not an Ad Server. We are people working for you in your community! How does this help you? Ask me! 

Curtis Schoppers…    Sr. Account Executive

(507)261–3697   www.relylocal.com/rochester-minnesota        

Making Local Business Everyone's Business!