The Advertising Minute
This is
the question that I hear so often when the subject of internet advertising
comes up. I also hear about businesses that are busy right now advertising just
does not seem necessary. I think the key words are "right now” What about
the future? What about sustaining your business or protecting your investment.
How do you show potential customers who you are and what you can do?
Internet Advantages
v You can
post testimonials from satisfied customers recommending your company1
v Show
potential customers what you do by posting pictures of your finished product
v Content
is fluid and can be changed or ramped up easily as needed
v In north
America there are currently over 270 million web users and the internet has
maintained a 152% user growth rate for over 10 years2
Getting
your business information out to potential customers is just as
important as the actual work that you perform!
Survey Evidence!3
A Survey published in September 2010 shows
the increasing importance of having the word out about your business online!
58% of Americans make a buying
decision after researching products and services online
24% post reviews online about the
things they buy
About the Survey
This report is on the findings from a daily tracking survey of Americans'
Internet use.
v Telephone
interviews conducted by Princeton Survey Research Associates International
v Survey
conducted between August 9 and September 13, 2010 among a sample of 3,001
adults
v Interviews
were conducted in both English and Spanish
v The
error attributable to sampling is plus or minus 2.5 percentage points
161% of people rely on reviews before a buying decision is made.
(Razorfish, 2008)
2internetworldstats.com
3Sep 29, 2010 Jim Janse; Online Product Research pewinternet.org
Rely Local
is an easy and cost effective method for either beginning or building up your
current online advertising! Ask ME How!
Thanks
Curtis Schoppers… Sr. Account Executive
(507)261–3697 www.relylocal.com/rochester-minnesota
Doing business without advertising is like
winking at a girl in the dark,
you know what you are doing but no one else
does!
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